Pricing Strategy Consultant
I help companies maximize revenue potential by providing validated pricing models and behavioral economics frameworks to shape customer decision making.
Hi, I'm Tomer
With 20 years of experience, BA in Economics & Human Science and an MBA, I help companies maximize revenue potential by providing validated pricing models, frameworks, and processes. I’m also the founder & CEO of a SaaS startup, a former eCommerce platform CEO, and a former investment banker and analyst.
My versatility extends across diverse industries, including AI, SaaS, FinTech, EdTech, HealthTech, eCommerce, Retail, Gaming, Sharing Economy, LogisticsTech, DiamondTech, LegalTech, Digital Marketing Agencies and more.
My work is based on behavioral economics principles to shape user decision making. I work remotely with clients around the globe.
Pricing Strategy Services
SaaS Pricing
eCommerce Pricing
B2B Pricing Strategy
Agency Pricing
Behavioral Economics Based Pricing
My work is deeply rooted in behavioral economics principles, leveraging psychological, cognitive, and emotional factors to craft pricing strategies that shape user decision-making. This approach ensures that pricing not only meets financial targets but also aligns with consumer behavior and market dynamics.
What Does A Pricing Consultant Do?
A pricing strategy consultant specializes in creating and applying pricing models that align with a company’s business objectives, boost profitability, and respond to market demands.
As you pricing strategy consultant, there are a few key areas we will focus to maximize your revenue potential:
- Conduct market analysis by evaluating the competitive landscape, consumer demand, and product value through studying market trends and competitors’ pricing strategies.
- Develop pricing models by crafting bespoke strategies, ranging from cost-plus to more sophisticated options like value-based or dynamic pricing, to optimize the product’s perceived value.
Optimize pricing by using data analytics to refine and maintain its effectiveness, employing methods like A/B testing and price adjustments to enhance revenue and profit margins.
- Segment products and services to apply differentiated pricing, which is beneficial for businesses with varied product lines or services.
- Provide training and implementation support, equipping sales and marketing teams with tools to effectively communicate and justify pricing strategies to customers.
Do You Need A Pricing Strategy Consultant?
Navigating the complexities of pricing in a competitive market can be daunting. As your Pricing Strategy Consultant, I will help you optimize your pricing to align with market demands and drive revenue growth. We will refine your pricing strategies to exceed market expectations and secure a competitive edge. Let’s collaborate to enhance your pricing strategy and discover new growth opportunities.
Just Starting with Pricing Strategy
- You’re planning to launch a product or a service and unsure how to price it.
- Current pricing based on rough estimates, lacking solid market research or competitor analysis.
- Exploring customer willingness to pay and seeking the right pricing strategy to meet your business goals.
- Looking to establish a robust pricing framework for sustained growth and profitability with expert guidance.
Ready to Refine Your Pricing Strategy
- Have a basic pricing model but need adjustments to better match market fit and customer value.
- Pricing matches competitors but doesn’t achieve desired sales.
- Struggling to differentiate on price alone and require a nuanced pricing approach to enhance value.
- Seeking to develop a sophisticated pricing model with discounts and value strategies to boost sales.
Optimize and Advance your Pricing Strategy
- Pricing strategy needs innovation to maintain market lead.
- Well-versed in your market and ready to introduce advanced pricing strategies like dynamic pricing and subscription models.
- Aiming to tap into new segments and revenue streams.
- Set to optimize your pricing strategy for market alignment and future success.
Who I Work With?
Business Owners and Executives
For leaders of B2B, SaaS, eCommerce and Agencies companies looking to refine their pricing strategies to increase profitability, I offer my expertise as a pricing strategy consultant. Together, we’ll align your pricing with your business goals to navigate market challenges and enhance your competitive edge.
Marketers and Product Managers
I collaborate with marketing and product management teams focused on incorporating effective pricing strategies into their product and market positioning. My role is to provide strategic insight and execution support, aiming to elevate your pricing approaches to improve lead generation, conversion rates, and overall market success.
Pricing Services Offered By Pricing Strategy Consultants
As a Pricing Strategy Consultant in the SaaS, eCommerce, B2B and Agencies sectors, I bring a wealth of experience in developing pricing models, conducting competitive analysis, and crafting profitability strategies. My expertise is focused on guiding companies to optimize their pricing for enhanced market positioning and financial success.
- Freemium Pricing Strategy
- Dynamic Pricing Strategy
- Bundle Pricing Strategy
- Penetration Pricing Strategy
- Premium Pricing Strategy
- Geographic Pricing Strategy
- Value-Based Pricing Strategy
- Competition-Based Pricing Strategy
From My Clients
“Tomer exhibited an exceptional level of professionalism and expertise as our consultant. His insights and analytical rigor significantly contributed to shaping our pricing strategy, demonstrating a deep understanding of market dynamics and competitive landscapes. His ability to synthesize complex data into actionable models was pivotal for our success.”
B2B SaaS
“Tomer is an extremely detailed, committed, and passionate pricing strategy consultant. He goes out of his way to recommend options, share his insights and perspectives, and add value to the business as if it were his own. He has strong professional views but is open to feedback. A great sounding board and partner.”
B2C SaaS
“We thought we had everything figured out until we met Tomer. He went over everything concerning our pricing strategy, gave his opinion on how to restructure it, and provided us with so much knowledge about what needs to be changed and the reasons why. Tomer is a very detailed and professional advisor, as well as knowledgeable and very direct to the point.”
Digital Marketing Agency
Common Pricing Strategy FAQs
What Makes Your Pricing Consultancy Unique?
It starts with understanding your business, customers, and the value your product delivers. I also consider market conditions, competitor pricing, and industry trends to develop a strategy that fits your specific situation.
How Do You Determine The Best Pricing Strategy For A Business?
It starts with understanding your business, customers, and the value your product delivers. I also consider market conditions, competitor pricing, and industry trends to develop a strategy that fits your specific situation.
Will Changing My Pricing Affect Current Customers?
My approach is sensitive to the impact on existing customers. I strategize on not only how to introduce new SaaS pricing but also on how to transition current customers in a way that values their loyalty and minimizes churn.
Can You Help With Pricing For A New Product Launch?
Absolutely. Setting the right price at launch is crucial for market entry and long-term success. We provide comprehensive support for pricing new products, including market research, competitor analysis, and value proposition alignment.
How Do You Incorporate Customer Value Perception Into Your Pricing Models?
My pricing strategies are deeply rooted in understanding customer value perception. I use a mix of qualitative research, such as customer interviews and surveys, and quantitative data analysis to gauge how customers perceive the value of your product and what they are willing to pay.
What Kind Of Data Do I Need To Provide For A SaaS Pricing Strategy Consultation?
To start, having access to your current pricing data, customer segments, product or service costs, and any previous market research is helpful. Information on your competitors’ pricing strategies and any historical pricing changes and outcomes would also be beneficial. If there are gaps, we can work together to gather the necessary data.
How Do You Incorporate Psychological Triggers Into Your Pricing Strategy?
I strategically use psychological pricing techniques to make our clients’ offerings more appealing to their target audience. This includes tactics like charm pricing (ending prices in .99 or .95), price anchoring (presenting a higher-priced option next to the one you want to sell to make it seem more attractive), and simplifying price presentations to enhance perceived value. These methods are tailored to align with the product’s positioning and customer psychology, aiming to boost conversion rates and customer satisfaction.
What Does Your Working Process With A New Client Look Like?
My engagement process is structured yet flexible to accommodate the unique needs of each client. It typically follows these steps:
- Initial Consultation: A session to discuss your goals, challenges, and to get an overview of your current pricing structure and business model.
- Data Collection & Analysis: I gather detailed information on your products, market, competitors, and customer segments. This phase may involve quantitative analysis, customer surveys, and interviews.
- Strategy Development: Based on our findings, I develop a comprehensive pricing strategy that includes recommendations for pricing models, levels, and psychological pricing tactics.
- Implementation Planning: I work with you to create an actionable plan for implementing the new pricing, including timelines, communication strategies, and any necessary tools or systems.
- Support & Optimization: After implementation, we offer ongoing support to monitor the impact of the pricing changes, making adjustments as needed based on customer feedback and market dynamics.
This process ensures that we not only devise a pricing strategy that aligns with your business objectives but also support you through its successful implementation and beyond.
Book A Call With a Pricing Strategy Consultant
Ready to Maximize Your Revenue Potential?
During our first 30 min call, we’ll dive deep into your current pricing structure, identifying opportunities for optimization and innovation. I’ll share insights on how to align your pricing with your business goals and customer expectations, ensuring you stand out in your industry.