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SaaS Pricing Consultant

I help companies maximize their SaaS Revenue to drive growth and profitability.
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Welcome to the Premier Destination for SaaS Pricing Strategy Consulting

In the rapidly evolving SaaS industry, setting the right price for your software is more crucial than ever. My mission is to empower SaaS businesses to achieve sustainable growth and competitive advantage through strategic pricing models tailored to their unique value proposition and market demands.

SaaS Pricing Consulting Services

Price Strategy Development

Dive deep into your business to craft a pricing model that resonates with your target audience, whether it's subscription-based, freemium, or tiered, ensuring it aligns perfectly with your product's value.

Price Optimization

Leverage our expertise to fine-tune your pricing for maximum profitability. I use data-driven insights to identify the optimal price points that attract and retain customers.

Competitive Analysis

Stay ahead of the competition with our comprehensive market analysis. We help you understand the pricing landscape in your sector, ensuring your pricing strategy not only competes but leads.

Value Proposition Articulation

Articulate the unique value your product offers. I assist in clearly defining and communicating this value to your customers, ensuring your pricing reflects the quality and benefits of your service.

About Me

With 16 years of experience, BA in Economics & Human Science and an MBA, I help companies maximize revenue potential by providing validated pricing models, frameworks, and processes. I’m also the founder & CEO of a SaaS startup, a former eCommerce platform CEO, and a former investment banker and analyst.

My versatility extends across diverse industries, including SaaS, FinTech, eCommerce, Retail, Gaming, E-learning, Sharing Economy, LogisticsTech, DiamondTech, Digital Marketing and more.

My work is based on behavioral economics principles to shape user decision making.

Tomer Hochma - Pricing Strategy Consultant

FAQ

It starts with understanding your business, customers, and the value your product delivers. I also consider market conditions, competitor pricing, and industry trends to develop a strategy that fits your specific situation.

It starts with understanding your business, customers, and the value your product delivers. I also consider market conditions, competitor pricing, and industry trends to develop a strategy that fits your specific situation.

My approach is sensitive to the impact on existing customers. I strategize on not only how to introduce new SaaS pricing but also on how to transition current customers in a way that values their loyalty and minimizes churn.

Absolutely. Setting the right price at launch is crucial for market entry and long-term success. We provide comprehensive support for pricing new products, including market research, competitor analysis, and value proposition alignment.

My pricing strategies are deeply rooted in understanding customer value perception. I use a mix of qualitative research, such as customer interviews and surveys, and quantitative data analysis to gauge how customers perceive the value of your product and what they are willing to pay.

To start, having access to your current pricing data, customer segments, product or service costs, and any previous market research is helpful. Information on your competitors’ pricing strategies and any historical pricing changes and outcomes would also be beneficial. If there are gaps, we can work together to gather the necessary data.

I strategically use psychological pricing techniques to make our clients’ offerings more appealing to their target audience. This includes tactics like charm pricing (ending prices in .99 or .95), price anchoring (presenting a higher-priced option next to the one you want to sell to make it seem more attractive), and simplifying price presentations to enhance perceived value. These methods are tailored to align with the product’s positioning and customer psychology, aiming to boost conversion rates and customer satisfaction.

My engagement process is structured yet flexible to accommodate the unique needs of each client. It typically follows these steps:

  1. Initial Consultation: A  session to discuss your goals, challenges, and to get an overview of your current pricing structure and business model.
  2. Data Collection & Analysis: I gather detailed information on your products, market, competitors, and customer segments. This phase may involve quantitative analysis, customer surveys, and interviews.
  3. Strategy Development: Based on our findings, I develop a comprehensive pricing strategy that includes recommendations for pricing models, levels, and psychological pricing tactics.
  4. Implementation Planning: I work with you to create an actionable plan for implementing the new pricing, including timelines, communication strategies, and any necessary tools or systems.
  5. Support & Optimization: After implementation, we offer ongoing support to monitor the impact of the pricing changes, making adjustments as needed based on customer feedback and market dynamics.

This process ensures that we not only devise a pricing strategy that aligns with your business objectives but also support you through its successful implementation and beyond.

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