Hi, I'm Tomer
A pricing strategist with over 17 years of experience, I specialize in guiding a wide range of businesses from emerging startups to established unicorns through the complexities of pricing strategies. My expertise covers SaaS, E-commerce, B2B, and agency pricing. Starting my career in investment consultancy and progressing to an investment banker and VP, I transitioned into entrepreneurship, founding and managing an e-commerce startup and a SaaS company. This path has honed my skills in pricing consulting, enabling companies worldwide to unlock their revenue potential.
Equipped with a BA in Economics & Human Sciences and an MBA, I specialize in deploying validated pricing models, frameworks, and processes that propel companies toward achieving their financial goals.
My versatility extends across diverse industries, including SaaS, FinTech, eCommerce, Retail, Agencies, Gaming, E-learning, Digital Marketing, Sharing Economy, Logistics Tech, Diamond Tech, and more.
My work is deeply rooted in behavioral economics principles, leveraging psychological, cognitive, and emotional factors to craft pricing strategies that shape user decision-making. This approach ensures that pricing not only meets financial targets but also aligns with consumer behavior and market dynamics.

How My Work Will Benefit You
My mission is to empower businesses to maximize their revenue potential through strategic pricing. The essence of my work revolves around the question, “How can we optimize pricing strategies to thrive in a competitive market?”
I am committed to demystifying the complexities of pricing for my clients, offering them actionable insights and tailor-made solutions that are both practical and impactful. My consultancy focuses on:
- Crafting bespoke pricing strategies for SaaS platforms, e-commerce sites, B2B services, and agencies.
- Implementing validated pricing models that enhance profitability and market positioning.
- Utilizing behavioral economics to influence customer decision-making and boost sales.
- Streamlining processes to achieve more with less, ensuring efficiency and growth
I take pride in translating intricate economic theories and market analyses into straightforward, actionable strategies that businesses can apply with confidence. My aim is to leave a legacy of knowledge and success, contributing to the broader economic landscape by sharing my insights and innovations.
I don’t claim to have all the answers, but my extensive experience and continuous learning journey allow me to offer valuable perspectives. My work isn’t the only way to approach pricing, but it’s a method tested and proven across multiple sectors. I hope you’ll find my insights beneficial for your business endeavors.
To embark on a journey of strategic growth and pricing excellence, explore my consultancy services or reach out for a personalized consultation.
Want to Hear More?
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